JKC Sports Hero
JKC Sports Hero
Kashi Rudras Hero
Yadu Sports Hero
JKC Sports Hero

About Us

JKC Sports, led by Dr. Raghavpat Singhania and Madhavkrishna Singhania of JK Cement, enters India's professional sports ecosystem with a long-term commitment to structured pathways and competitive excellence.

The company operates through three strategic verticals: a global fitness and wellness platform, JKC Sports Media for digital IPs, and a High-Performance Centre integrating coaching, sports science, and analytics. With active involvement across sports infrastructure, franchise assets, sports tech, and digital content, JKC Sports aims to build a credible multi-sport portfolio that produces competitive, well-supported athletes across India.

Our Clients
Media Center
Education & Training
BBA: Sports Management
BBA: Sports Management

BBA: Sports Management

Sir Padampat Singhania University (SPSU), in partnership with JKC Sports, has launched a flagship sports management course designed to produce the next generation of sports management professionals. The program aims to equip students with the expertise needed to elevate Indian sports to the next level.